Privacy and Cookie Policy

This policy describes how we process personal data and use cookies when you visit ruthogco.dk. The data controller is listed below.

Privacy Policy

Data controller

Ruth & Co. ApS
CVR no. 42216097
Email: hallo@ruthogco.dk

What information we process

  • Information you provide via contact and registration forms (name, email, phone, message).
  • If the website offers purchases or booking: order and payment information in connection with this.
  • Technical information about your visit (IP address, browser, device) via cookies and analytics and marketing tools, if you give consent.

Purpose and legal basis

We process the information to respond to enquiries, deliver and improve the website, and compile statistics and—where used—marketing. The legal basis is your consent to statistics and marketing (GDPR Art. 6(1)(a)), performance of a contract where you enter into one via the website (b), and our legitimate interest in responding to enquiries, operating and securing the website (f).

Sharing with third parties (data processors)

We only share personal data with data processors that provide services to us, and only to the extent necessary. This may include our hosting provider, a security and delivery provider (e.g. Cloudflare), our email provider, and analytics and marketing providers, including Google (Google Analytics and, where used, Google Ads). The cookies actually used on this website are listed in the cookie overview below.

Transfers to third countries

Some of our data processors may process data outside the EU/EEA, including in the USA. Transfers are made on the basis of the EU-US Data Privacy Framework, under which the relevant providers are certified, supplemented by the European Commission’s Standard Contractual Clauses (SCC). You can obtain information about the basis by contacting us.

Retention

We only store personal data for as long as necessary for the purpose. Enquiries via forms are stored until your enquiry has been completed, and as a rule no more than 12 months thereafter. Statistics data from Google Analytics is stored for up to 26 months.

Your rights

You have the right of access, rectification, erasure, restriction and objection, as well as the right to data portability and to withdraw consent without affecting the lawfulness of processing before the withdrawal. You can lodge a complaint with the Danish Data Protection Agency, Carl Jacobsens Vej 35, 2500 Valby (datatilsynet.dk).

Profiling

We do not carry out automated decision-making or profiling with legal effect for you.

Cookie policy

What are cookies?

Cookies are small text files that are stored on your device when you visit a website. They are used, among other things, to make the website work and to collect statistics.

Cookie categories we may use

  • Necessary – required for the website to function.
  • Functional – remembers your choices and preferences.
  • Analytics – statistics about the use of the website.
  • Advertising – used to show relevant advertising.

Cookie overview

From the latest cookie scan on the site:

Name Provider Category Duration
__cf_bm ruthogco.dk Necessary 30 minutes
cookiez-user-consent ruthogco.dk Necessary 180 days
_ga ruthogco.dk Analytics 2 years
_ga_YGCMTQ0Z7X ruthogco.dk Analytics 2 years
_gcl_au ruthogco.dk Advertising 90 days
_fbp ruthogco.dk Advertising 90 days

Consent and management

On your first visit, we ask for your consent to non-essential cookies. You can change or withdraw your consent at any time by clicking the cookie settings icon on the page.